The chief executive officer of the Baltimore-based company announced Tuesday that Under Armour would take over the former FAO Schwarz space at the GM Building, which had been eyed by rival athletics retailer Nike.

The 20-year-old apparel firm is a “growth company,” CEO Kevin Plank said during the second-quarter earnings call, and the coveted location on Fifth Avenue between East 58th and 59th streets is one of the “most recognized and high-trafficked areas of all New York,” the Commercial Observer reported.

PDF MAPS AND DATA BOOK:5 E 59 Map Book and Facts 

5 East 59 faces the entrance to Apple, where 5 Million shoppers walk into the cube every year.

Central Park, where 63 million people enter the park every year.

Given 5 East 59’s access to these transit nodes, a retailer’s catchment extends well beyond the enormous local market, reaching into the residential neighborhoods of Manhattan, the populous outer boroughs of NYC and into the suburban counties of the greater MSA and beyond.
With superior proximity to transit, 5 East 59 offers the retailer the equal accessibility to capture the attention of commuters, travelers and passersby who have an impulse to purchase as well as those who live and work outside of the trade area and are purposely driven to purchase.

Photo taken from the South West Corner of 58th and 5th on a Saturday Afternoon 

Apple Stores across the globe have once again turned their leaves green in celebration of Earth Day.  

Millions of people have taken selfies of the Apple Cube with 5 East 59th in the Background.

ON 57 TH STREET, there will be a new Ermenegildo Zegna flagship duplex store adjacent to Bulgari at 730 Fifth Avenue in the Crown Building . This stunning shop offers clothing that keeps up with the latest fashion trends and offers everything an aspiring shopper could ask for . From gorgeous shoes to stylish scarves and hats, this store has it all .
ON FIFTH AVENUE, there are plenty of big changes this year . Wempe, which is currently located at 700 Fifth Avenue at 55th Street, is expanding yet again . The latest expansion will include the two adjacent spaces formerly occupied by Swarovski and Lindt . The new store will be appropriately called Wempe XXL .

Coming to the corner Gucci building, Coach will have a new mega-flagship at number 685 . This expansion comes in the face of recent growth for the Coach brand, which has been updating its stores and its brands to attract new customers after losing ground for the past several years . The store will stand alongside a new Stuart Weitzman boutique in the same building . Adidas, at 565 Fifth Avenue, will expand to a massive three floors, making it the flagship store for the North American area . G Star – RAW took a spot at number 475 to round out the Fifth Avenue collection .
ON MADISON AVENUE, Swiss watchmaker Breitling has unveiled their largest store worldwide at 575 Madison Avenue . The two level emporium, which has double-height windows and more than 90 feet of wraparound sidewalk frontage, comes complete with their own museum . British stationers Smythson celebrated a move to 667 Madison Avenue directly across from Barneys Madison Avenue, 61st Street corner, with an exhibit that included historical representations from their archives . The exhibit included such well-known names as Princess Diana, Katharine Hepburn, and Sigmund Freud . De Beers Diamond Jewelers has also relocated from the corner of Fifth Avenue and 55th Street to 716 Madison Avenue . Several international brands are also moving to MADISON AVENUE this spring .

Italian jewelry brand Vhernier is set to open its first NYC store at 783 Madison Avenue, where it hopes to build a base that will increase its sales throughout America . Giuseppe Zanotti recently debuted its expansion on Madison Avenue, taking over the space next door at 806 Madison Avenue . Sonia Rykiel has once again returned to the Avenue, number 816 on the same block as Proenza Schouler and Dolce & Gabbana Children . Italian Pinko, which features women’s apparel and accessories, will have their first US entry at 1058 Madison Avenue . Paris-based Yves Delorme, a luxury home linens company, is moving from the Carlyle Hotel to 1070 Madison Avenue.

Hublot opens 19 footer at 743 Fifth Avenue in New York around the corner from 5 East 59th Street

www.5e59.com 

From Forbes: “Once in a while you come across a piece of information that is shocking at first blush, and then makes eminent sense as soon as it sinks in. According to TechNews Daily, “Researcher Eric Fischer mapped and analyzed millions of photos on flicker that were taken throughout the city and looked at their geo-tagged information — such as time and date they were shot –to determine patterns of interest.” Topping the list: Apple‘s 5th Avenue store.

It’s glass cube is undoubtedly iconic but at the end of the day it’s “just” a store… and it comes out ahead of Rockefeller Center, Columbus Circle and Times Square! To be fair, 5th Ave. & 59th St. is a location with tons of tourist traffic, and striking architecture is a photo magnet.”